Nursery Retailers Information

Babies spend a lot of their time sleeping. But some sleeping environments are not safe and can increase the risk of sudden infant death syndrome (SIDS) and sleeping accidents.

Since 1991 SIDS and Kids has been providing parents and other care-givers with information on how to sleep babies safely. In that time there has been an 80 per cent reduction in SIDS in Australia.

Distribution of safe sleeping information, along with discussion with parents, is an integral part of SIDS and Kids’ health promotion program to ensure everyone is aware of how to create a safe sleeping environment for their baby to reduce the risk of SIDS and sleeping accidents.

Retail stores and assistants can help too. Information on safe sleeping is most effective when consistent messages are given frequently by all who play a supportive role. Retail stores and assistants can play an integral role in guiding parents and their nursery preparation and purchases ensuring all babies are slept safely in a safe sleeping environment night and day.

The accompanying illustrations show what constitutes a safe sleeping environment. Any display in a retail environment should follow these guidelines in order to avoid giving customers incorrect messages about what is acceptable in a sleeping environment.

This information is part of the SIDS and Kids Safe Sleeping campaign, which has been developed in conjunction with researchers from Australasia and internationally. Central to the campaign are the six ways to sleep a baby safely:

1. Sleep baby on the back from birth, not on the tummy or side

2. Sleep baby with head and face uncovered

3. Keep baby smoke free before birth and after

4. Provide a safe sleeping environment night and day

5. Sleep baby in their own safe sleeping place in the same room as an adult caregiver for the first six to twelve months

6. Breastfeed baby if you can

This information is featured in SIDS and Kids’ new ‘Sleep Safe, My Baby’ education suite.  The suite includes Safe Sleeping brochures, information on tummy play, as well as posters and a free iPhone app downloadable from iTunes. You can download the suite from the SIDS and Kids Safe Sleeping page at or you can obtain copies from SIDS and Kids offices in any state and territory.

For even further information on how to sleep babies safely, download the SIDS and Kids Frequently Asked Questions from Or call SIDS and Kids in your state or territory on 1300 308 307.

Download the documents below for information on the following topics:

ALERT! How firm should the mattress be?
Alert: Dangers of Using Baby Bean Bags as Bedding
For suppliers of bunk beds
For suppliers of prams and strollers

Last updated 14 April 2015

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