SIDS and Kids have formed a partnership with Plum, a well known baby and toddler clothing manufacturer based in Sydney.

The partnership involves the sale of Plum’s babywear and sleeping bags through the SIDS and Kids online shop and the promotion of our Safe Sleeping message to their customers, retail partners and supporters.  Plum supports our national Safe Sleeping Education campaign through the funding of selected safe sleeping education materials.

The Safe Sleeping materials funded include safe sleeping, tummy time and safe wrapping brochures and posters.  SIDS and Kids together with Plum also launched the Safe Sleeping iPhone application in March 2012.  The iPhone application is available free of charge to the community.

Plum is an Australian family owned business established in 1966. They have been designing and manufacturing babywear for more than 30 years and strive to meet the high demands of consumers worldwide by creating well-designed, stylish and lasting clothing for babies and toddlers.

To find out more about Plum visit

To find our more about Infant Safe Sleeping click here.

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