SIDS and Kids introduce new range of baby wipes

SIDS and Kids have just announced they will be launching their own brand of baby wipes called Red Nose Baby Wipes. Red Nose Day may be months away, but with Red Nose Baby Wipes mothers can support SIDS and Kids all year round.

A percentage of sales from the wipes will be directed towards funding vital research into stillbirth, safe sleeping practices and support services to bereaved families. In Australia each year over 3,500 families experience the sudden and unexpected death of a baby or child from stillbirth or during the first month of life. SIDS and Kids relies almost totally on the support of the community.

“Our new Red Nose Baby Wipes are a perfect extension to our loved Red Nose Day brand and offer Australians another easy way to support SIDS and Kids all year round. Partnering with an Australian manufacturer like Aussie Wipes means we are able to provide a high quality product. We hope more Australians buy our wipes to help save more babies’ lives,” says Leanne Raven, SIDS and Kids CEO.

Red Nose Baby Wipes are specifically formulated to be not too wet, not too dryTM, dermatologically tested and approved, pH balanced and hypoallergenic. They are available in scented and unscented 100 wipe packs and 30 wipe travel packs.

Importantly, they are the only baby wipes in Australia accredited by the Forest Stewardship Council to help preserve our forests and wildlife habitats for future generations.

Red Nose Baby Wipes is aiming to sell over one million packs per year to help fund research into stillbirth, SIDS and safe sleeping practices. Available from the SIDS and Kids online store – bulk orders only of 9 x 100 wipe packs per box – for $35.97 + postage and handling www.sidsandkidsshop.org or www.aussiewipes.com.au phone: 1300 4 WIPES.

Media Information:

Dora Nikols, Prickly Pear PR dora@pricklypearpr.com P: 02 9362 8266 M: 0415 285 663

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