Is it illegal to promote baby bath aids as safety devices?

Answer: Yes, says the ACCC. Under the Australian Consumer Law it can be considered a misleading representation to promote baby bath aids as safety devices. Promoting baby bath aids this way can give a carer the false impression that the aid can prevent drowning. Only the close presence and supervision of a responsible adult at all times can help a child who may have slipped from the aid, or tipped it over in the bath.

Also, promoting baby bath aids as safety devices goes against the mandatory message in their warning that says ‘This is NOT a safety device’.

Baby bath aid suppliers are encouraged to promote their products with messages about how to use baby bath aids safely. For example:

  • ‘ALWAYS keep baby within arm’s reach. NEVER leave baby in care of children’
  • ‘Do not leave your baby in the baby bath aid to answer the phone/door; ignore the call or take the baby with you’.
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