2012 Media Releases

13 December 2012 – SIDS and Kids Introduce New Range of Baby Wipes
SIDS and Kids have just announced they will be launching their own brand of baby wipes called Red Nose Baby Wipes. Red Nose Day may be months away, but with Red Nose Baby Wipes mothers can support SIDS and Kids all year round.

Red Nose Wipes Press Release.pdf

28 June 2012 – SIDS and Kids leading the way with world first research to save children’s lives
The sudden and unexpected death of a child is every parent’s worst nightmare. For new parents Robert and Kylie Trewin of Bairnsdale, Victoria, this nightmare became a reality when they found their 16-month-old son, Cooper, passed away during the night in February 2010.

SIDS and Kids SUDC release.pdf
26 June 2012 – 25 years on and thousands of lives saved but SIDS and Kids still needs your support
When Kirby Simpson woke last year to discover her four-month-old daughter had stopped breathing, Sudden Infant Death Syndrome (SIDS) didn’t cross her mind as a reason for her death. Kirby was like many others who thought that SIDS was something that happened in the ‘80s.

Red Nose Day release.pdf
16 May 2012 – SIDS and Kids to announce revised Safe Sleeping guidelines to reduce risk of SIDS
SIDS and Kids will tomorrow launch their 2012 Safe Sleeping campaign, ‘Sleep Safe, My Baby’, which will include a new guideline that will more than halve the chances of babies dying suddenly and unexpectedly.

Safe Sleeping media alert.pdf

16 May 2012 – ‘Breastfeed baby if you can’ to reduce risk of SIDS
SIDS and Kids today announced revised guidelines to reduce the risk of sudden and unexpected infant death, including a new recommendation – ‘breastfeed baby if you can’.

Safe Sleeping media release.pdf

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