Red Nose Day
Red Nose Day is Australia’s premier signature day and was the first of its kind in Australia.
The innovative ‘signature day’ fundraising concept of selling novelties was introduced into Australia in 1988 in the form of a simple red nose.
The notion of presenting a silly red nose to address a serious problem captured the imagination and generosity of the Australian public, resulting in the fundraising phenomenon which is now recognised by 94% of Australia’s population (Quantum research, October 2008).
Held the last Friday in June each year, Red Nose Day is an icon in the Australian community, and is SIDS and Kids major fundraising activity across Australia.
Proceeds from Red Nose Day assist SIDS and Kids in providing vital services and programs in your local community including:
a) Free ongoing bereavement support and crisis outreach to families and the community following the
sudden and unexpected death of a baby, infant or child 24 hours a day, 365 days a year.
b) Education to thousands of parents, carers and health care professionals on how to reduce the
risk of SIDS and fatal sleeping accidents through our world class, evidence based SIDS and Kids
safe sleeping program
c) Research into the causes and prevention of sudden and unexpected death of babies during
pregnancy, birth, infancy and childhood.
For more information about Red Nose Day contact Brydie Phillips, Red Nose Day Coordinator on (03) 8888 1659 or Yvonne Amos, National Fundraising, Marketing & Communications Manager on (03) 8888 1657.